RAWMAX -
the paint solution in powder
RAWMAX
RAWMAX is setting the standard for paint solutions that are logical, sustainable, and aligned with the needs of future generations.
RAWMAX developed a paint powder instantly to be mixed with liquid as a two-component system.
Our commitment to innovation and responsibility ensures that our children — and theirs — inherit a brighter future filled with meaningful norms, values, and products that are both practical and environmentally friendly.
Incorporating nature into daily life not only makes living easier but also ensures a harmonious balance between progress and preservation.
RAWMAX wondered
Why is water already in a can of paint? (around 60% of the content of a can of paint)
Why can’t water be added at the moment of actually painting?
What to do with the semi-full paint cans and cans with paint residues stored in our garages?
In the course of two years a formula was developed from powders, with the addition of water, becomes a quality paint for walls. Quality that is reflected on the wall and does not have to prove itself in a paint can. RAW Paints has developed various formulas for all types of walls, inside and outside and various applications, such as cellars.
RAWMAX a decade of experience
RAW Paints' founders Paulus Ninaber and Willemijn Ninaber Wortelboer launch RAWMAX as their new business.
With a decade of experience in the paint industry, RAWMAX produces innovative mineral paint powder designed to create heatlhier, safer and happier lives.
Our mission is to make the paint industry both commercially and environmentally sustainable for current and future generations.
RAWMAX enables paint consumption while a longer maintenance-free lifespan for surfaces - our promise is simple: we sell a white house. We produce mineral paint powder suitable for a variety of surfaces, both indoor and outdoor.
RAWMAX' hands-on testing methods
RAWMAX ensures the highest quality of its mineral paint powders through own testing and research.
The process begins with material testing to evaluate color compatibility and surface adhesion. Durability tests, including pressure washing and abrasion resistance, assess the product's strength.
Moisture resistance is verified through immersion tests, ensuring longevity in wet conditions.
Finally, outdoor testing evaluates performance under real-world environmental factors like UV exposure and rain.
This hands-on approach helps RAWMAX about products real-life durability for its various indoor and outdoor applications.
RAWMAX as a gamechanger in the industry
RAWMAX developed a mineral paint powder, made from mineral raw materials.
- the paint powder does not contain solvents
- the paint powder once created with liquid in two component system allows for the substrate to be absorbed (if minerals/stones are untreated) and therefore does not peel off
- the paint ensures adhesion to walls that suffer from a high moisture percentage in the stone
- adding PLUS to a novel paint powder at the point of use offers a practical and sustainable solution to these challenges
- powder represents a promising alternative to current water-borne options and can help manufacturers meet emissions goals.
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EXTERIOR
RAWMAX offers a versatile solution with excellent adhesion on moist surfaces, making it ideal for stone, concrete, stucco, masonry, and cement-based plaster.
Based on mineral resources, the paint is designed for durability and sustainability. It becomes dust-free within 30 minutes and can be repainted after approximately two hours, ensuring efficient application.
Available in white and custom colors upon request, the finish provides a smooth, semi-matte appearance for a clean and professional result.
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INTERIOR
RAWMAX provides a reliable coating solution designed for challenging environments such as bathrooms, damp basements, kitchens, and floors. Its mineral-based composition ensures strong adhesion, even on moist surfaces, delivering durability and resilience where it's needed most.
The fast-drying formula becomes touch-dry within 30 minutes and allows for recoating in just two hours, making it highly practical for quick applications.
Available in both white and customizable colors, the finish offers a refined matte appearance that is both functional and aesthetically pleasing, perfect for spaces requiring a robust yet stylish coating.
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SPECIALS
RAWMAX offers a robust coating solution specifically designed for demanding outdoor applications, including viaducts and other infrastructure. Its mineral-based formula ensures superior adhesion, even on moist surfaces, providing exceptional durability and weather resistance.
Ideal for concrete and similar materials, the coating stands up to harsh environmental conditions while maintaining a long-lasting, reliable finish. With a fast-drying time—dust-free in 30 minutes and ready for recoating within two hours—it enables efficient application on large-scale projects.
Available in white or custom colors upon request, RAWMAX delivers a matte, professional-grade finish tailored to the unique challenges of outdoor surfaces.
RAWMAXs way of working is easy:
We test to learn. So all new surfaces, territories and environments are being tested by us by supplying the potential customer with test material, with our guidance and actual presence if possible.
Actual testing in the applied territory gives insides which testing or simulation machines are not able to give you. Nature gives us the answers...
With mutual consent between supplier, applicator and client, this new way of selling our product will be accepted so trust and confidence becomes key instead of just only pricing.
At RAWMAX, we prioritize real-life testing to ensure our products perform under actual conditions. Here's one of our showcases:
BEFORE
- Top Surface: Coated in 2018 with RAWMAX.
- Bottom Surface: Coated in 2018 with AKZO.
AFTER
- Status Update (December 2023): The RAWMAX coating remains intact, while the AKZO coating shows signs of flaking.
THE PROBLEM
Flaking paint occurs when moisture in the substrate prevents proper adhesion, leading to weak and deteriorating coatings over time.
THE SOLUTION
RAWMAX has developed innovative products designed to adhere to moist substrates. Our advanced two-component system creates a durable, high-performing paint when mixed. This unique formulation allows the paint to penetrate the substrate, where it hardens into a resilient coating that resists flaking..
We cannot make it more logical!
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Heemstede - The Netherlands
Alzira - Spain
www.raw-max.com
